Clienteling for boutiques on Shopify POS
Your client shops on the website in February and on the floor in October. She is one person. Her history should read like it.
Why do online and in-store histories split?
Because most tools treat them as different businesses. E-commerce lives in dashboards built for campaigns and conversion. The shop floor lives in the till and in advisors' heads. The client, meanwhile, does not distinguish. She bought from you. That the channel differed is your problem, not hers, and clienteling fails when her history is half visible.
For a boutique running Shopify for both, the raw data is already unified in one place. What is missing is the layer that turns it into something an advisor uses mid-conversation.
How does Luna unify them?
Luna syncs Shopify orders into one client profile regardless of where the sale happened. Web orders and Shopify POS orders come through the same sync, land in the same purchase history, against the same client, alongside their WhatsApp thread. One profile, one history, one thread.
Luna stores orders from every till in one structure, so a boutique that also takes payments elsewhere does not end up with parallel histories. Spend is normalised across currencies so lifetime value reads as one number, not a currency puzzle.
What does the advisor see?
The whole relationship. A client messages about a coat and the advisor sees the online order from last spring, the in-store purchase from Christmas, her sizes across both, and what she spent over the life of the relationship. The reply can be specific, and specific is the entire difference between service and customer service.
This matters most at the moments boutiques get wrong: the online client visiting in person for the first time, greeted as a stranger. With one history, she is greeted as what she is. A known client.
What does setup involve?
Setup is handled by us, start to finish. We connect your Shopify store, connect WhatsApp, and bring in the history. Advisors change nothing about how they work, and clients see no change at all. The operational rules of messaging clients on WhatsApp, windows and templates and consent, are handled for you; they are explained plainly in WhatsApp clienteling.
Where reactivation fits
A unified history makes going quiet visible. A client who stopped ordering online but still visits occasionally is not lapsed. A client absent from both channels is fading, and worth reaching. Luna ranks quiet clients by the value of their whole history, both channels together, as part of client reactivation. Split histories get this wrong in both directions.
See your channels as one history.
Fifteen minutes, no pitch deck. Or see all integrations first.
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